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 Published: 10 Nov 2020 | Last Updated: 24 Nov 2020 09:18:19

The ‘Pandemic Puppies’ study will explore how the Covid-19 lockdown has affected puppy buying in the UK

The ÐÂÔÂÖ±²¥ (RVC) is calling for respondents for a  both before and during the Covid-19 pandemic. The survey is applicable to UK-based dog owners who have acquired a puppy since January 2019. This ‘Pandemic Puppies’ study will compare how and why puppies were bought before and during the Covid-19 pandemic, to help build an understanding of the changes in buying behaviours and intentions over this period.

This study will then be used to help provide advice and guidance to owners who may have experienced problems purchasing their puppy, as well as supporting prospective puppy buyers in the future in avoiding the potential pitfalls.

Many people are likely to recognise the benefits of owning a dog during the pandemic, which has inevitably led to more households deciding to add a puppy to their lives. While puppy buying is an exciting and emotional time for households, buying and owning them also brings many challenges. Finding a healthy puppy bred by a responsible breeder is not always a simple process, and lockdown may have posed additional difficulties to potential ‘pandemic puppy’ purchasers. Consequently, there have been many reports of unscrupulous buyers and puppy dealers cashing in on the increased demand for puppies.

This study will also explore owners’ early interactions and future plans for their dogs. Lockdown has raised concerns around dog welfare, including limited opportunities for new experiences during a critical period of development for young puppies. This study will explore if and how the early lives of ‘pandemic puppies’ differed from those purchased the year before the pandemic. This research will identify any vulnerabilities to the health, behaviour, and welfare of this puppy population, and inform future educational messaging to promote ways to safeguard their futures.

The survey is open to every dog owner in the UK who purchased a puppy of any breed or crossbreed from 1st January 2019 to the present time. Participation is open to anyone who has acquired a puppy since January 2019. The puppy must have been under 16 weeks old when it was brought home and must also have been purchased from a breeder or private seller, rather than adopted from a formal rescue organisation or bred by themselves.

Dr Rowena Packer, Lecturer in Companion Animal Behaviour and Welfare Science at the RVC and lead of the project said:

“Since lockdown, the media has reported huge spikes in UK households buying puppies. Although a new puppy may have been a welcome relief from the pandemic for many households, unscrupulous breeders have cashed in on this increased demand, and many well-meaning owners may have inadvertently bought puppies from poor-welfare sources.

“We want to learn more about how and why people bought puppies during lockdown, and your experiences of owning a young puppy during this unprecedented period. We want to know about both good and bad experiences, so even if you feel the puppy buying process didn’t go as well as you had hoped, you have worries, or even if you have rehomed your puppy, we would love to hear from you. We equally need vital information from owners of puppies bought before the pandemic in 2019 and early 2020, to learn what ‘normal’ puppy buying looked like in the UK.

“Please help our study to improve the lives of puppies both now and in the future.”

The ‘Pandemic Puppies’ research project was awarded a grant from the Animal Welfare Foundation (AWF) and will be conducted over a period of six months, with data collection taking place from November until the end of 2020.

To take part in the survey, please visit: 

Notes to Editors